Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDFCF
RGB
239, 223, 207
HSL
30, 50%, 87%
HSB
30, 13%, 94%
CMYK
0, 7, 13, 6
LAB
90, 4, 10
LCH
90, 11, 69
OKLCH
0.91, 0.03, 67
XYZ
73, 76, 70
LUV
90, 10, 14
HWB
30, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.