Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDFF0
RGB
239, 223, 240
HSL
296, 36%, 91%
HSB
296, 7%, 94%
CMYK
0, 7, 0, 6
LAB
90, 8, -6
LCH
90, 10, 322
OKLCH
0.92, 0.03, 324
XYZ
78, 77, 93
LUV
90, 8, -11
HWB
296, 87%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.