Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE0D7
RGB
239, 224, 215
HSL
22, 43%, 89%
HSB
22, 10%, 94%
CMYK
0, 6, 10, 6
LAB
90, 4, 6
LCH
90, 8, 57
OKLCH
0.92, 0.02, 53
XYZ
75, 77, 75
LUV
90, 9, 9
HWB
22, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.