Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE0DC
RGB
239, 224, 220
HSL
13, 37%, 90%
HSB
13, 8%, 94%
CMYK
0, 6, 8, 6
LAB
90, 5, 4
LCH
90, 6, 39
OKLCH
0.92, 0.02, 35
XYZ
75, 77, 79
LUV
90, 9, 5
HWB
13, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.