Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
EFE0FF
RGB
239, 224, 255
HSL
269, 100%, 94%
HSB
269, 12%, 100%
CMYK
6, 12, 0, 0
LAB
91, 9, -13
LCH
91, 16, 306
OKLCH
0.93, 0.04, 307
XYZ
80, 79, 106
LUV
91, 6, -23
HWB
269, 88%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.