Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE1CE
RGB
239, 225, 206
HSL
35, 51%, 87%
HSB
35, 14%, 94%
CMYK
0, 6, 14, 6
LAB
90, 3, 11
LCH
90, 11, 77
OKLCH
0.92, 0.03, 76
XYZ
74, 77, 69
LUV
90, 9, 16
HWB
35, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.