Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE1E8
RGB
239, 225, 232
HSL
330, 30%, 91%
HSB
330, 6%, 94%
CMYK
0, 6, 3, 6
LAB
91, 6, -2
LCH
91, 6, 344
OKLCH
0.92, 0.02, 346
XYZ
77, 78, 87
LUV
91, 8, -4
HWB
330, 88%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.