Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE2CA
RGB
239, 226, 202
HSL
39, 54%, 86%
HSB
39, 15%, 94%
CMYK
0, 5, 15, 6
LAB
90, 2, 13
LCH
90, 14, 83
OKLCH
0.92, 0.03, 83
XYZ
73, 77, 67
LUV
90, 9, 20
HWB
39, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.