Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE2D4
RGB
239, 226, 212
HSL
31, 46%, 88%
HSB
31, 11%, 94%
CMYK
0, 5, 11, 6
LAB
91, 3, 9
LCH
91, 9, 71
OKLCH
0.92, 0.02, 70
XYZ
75, 77, 73
LUV
91, 8, 12
HWB
31, 83%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.