Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE2D8
RGB
239, 226, 216
HSL
26, 42%, 89%
HSB
26, 10%, 94%
CMYK
0, 5, 10, 6
LAB
91, 3, 7
LCH
91, 7, 63
OKLCH
0.92, 0.02, 60
XYZ
75, 78, 76
LUV
91, 8, 9
HWB
26, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.