Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE3CC
RGB
239, 227, 204
HSL
39, 52%, 87%
HSB
39, 15%, 94%
CMYK
0, 5, 15, 6
LAB
91, 1, 13
LCH
91, 13, 84
OKLCH
0.92, 0.03, 84
XYZ
74, 78, 68
LUV
91, 8, 19
HWB
39, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.