Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE3CE
RGB
239, 227, 206
HSL
38, 51%, 87%
HSB
38, 14%, 94%
CMYK
0, 5, 14, 6
LAB
91, 2, 12
LCH
91, 12, 82
OKLCH
0.92, 0.03, 82
XYZ
74, 78, 69
LUV
91, 8, 17
HWB
38, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.