Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE4CA
RGB
239, 228, 202
HSL
42, 54%, 86%
HSB
42, 15%, 94%
CMYK
0, 5, 15, 6
LAB
91, 1, 14
LCH
91, 14, 87
OKLCH
0.92, 0.04, 88
XYZ
74, 78, 67
LUV
91, 8, 21
HWB
42, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.