Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE4D5
RGB
239, 228, 213
HSL
35, 45%, 89%
HSB
35, 11%, 94%
CMYK
0, 5, 11, 6
LAB
91, 2, 9
LCH
91, 9, 77
OKLCH
0.92, 0.02, 76
XYZ
75, 79, 74
LUV
91, 7, 13
HWB
35, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.