Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE4E6
RGB
239, 228, 230
HSL
349, 26%, 92%
HSB
349, 5%, 94%
CMYK
0, 5, 4, 6
LAB
92, 4, 0
LCH
92, 4, 6
OKLCH
0.93, 0.01, 5
XYZ
78, 80, 86
LUV
92, 6, 0
HWB
349, 89%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.