Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE5CE
RGB
239, 229, 206
HSL
42, 51%, 87%
HSB
42, 14%, 94%
CMYK
0, 4, 14, 6
LAB
91, 1, 13
LCH
91, 13, 87
OKLCH
0.92, 0.03, 87
XYZ
75, 79, 70
LUV
91, 7, 18
HWB
42, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.