Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE6D1
RGB
239, 230, 209
HSL
42, 48%, 88%
HSB
42, 13%, 94%
CMYK
0, 4, 13, 6
LAB
92, 1, 11
LCH
92, 11, 87
OKLCH
0.93, 0.03, 88
XYZ
75, 80, 72
LUV
92, 6, 17
HWB
42, 82%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.