Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE6DE
RGB
239, 230, 222
HSL
28, 35%, 90%
HSB
28, 7%, 94%
CMYK
0, 4, 7, 6
LAB
92, 2, 5
LCH
92, 5, 67
OKLCH
0.93, 0.01, 64
XYZ
77, 80, 81
LUV
92, 6, 7
HWB
28, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.