Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE7CF
RGB
239, 231, 207
HSL
45, 50%, 87%
HSB
45, 13%, 94%
CMYK
0, 3, 13, 6
LAB
92, 0, 13
LCH
92, 13, 91
OKLCH
0.93, 0.03, 92
XYZ
75, 80, 70
LUV
92, 6, 19
HWB
45, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.