Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE7D7
RGB
239, 231, 215
HSL
40, 43%, 89%
HSB
40, 10%, 94%
CMYK
0, 3, 10, 6
LAB
92, 1, 9
LCH
92, 9, 85
OKLCH
0.93, 0.02, 85
XYZ
76, 80, 76
LUV
92, 6, 13
HWB
40, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.