Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE7E6
RGB
239, 231, 230
HSL
7, 22%, 92%
HSB
7, 4%, 94%
CMYK
0, 3, 4, 6
LAB
92, 3, 2
LCH
92, 3, 29
OKLCH
0.93, 0.01, 26
XYZ
78, 81, 86
LUV
92, 5, 2
HWB
7, 90%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.