Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE7F7
RGB
239, 231, 247
HSL
270, 50%, 94%
HSB
270, 6%, 97%
CMYK
3, 6, 0, 3
LAB
93, 5, -7
LCH
93, 8, 306
OKLCH
0.94, 0.02, 308
XYZ
81, 82, 100
LUV
93, 4, -12
HWB
270, 91%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.