Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE8E7
RGB
239, 232, 231
HSL
7, 20%, 92%
HSB
7, 3%, 94%
CMYK
0, 3, 3, 6
LAB
93, 2, 1
LCH
93, 3, 31
OKLCH
0.94, 0.01, 27
XYZ
79, 82, 87
LUV
93, 4, 2
HWB
7, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.