Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE9CC
RGB
239, 233, 204
HSL
50, 52%, 87%
HSB
50, 15%, 94%
CMYK
0, 3, 15, 6
LAB
92, -1, 15
LCH
92, 15, 95
OKLCH
0.93, 0.04, 97
XYZ
76, 81, 69
LUV
92, 5, 22
HWB
50, 80%, 6%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.