Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFEAE5
RGB
239, 234, 229
HSL
30, 24%, 92%
HSB
30, 4%, 94%
CMYK
0, 2, 4, 6
LAB
93, 1, 3
LCH
93, 3, 70
OKLCH
0.94, 0.01, 68
XYZ
79, 83, 86
LUV
93, 3, 4
HWB
30, 90%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.