Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFECE7
RGB
239, 236, 231
HSL
38, 20%, 92%
HSB
38, 3%, 94%
CMYK
0, 1, 3, 6
LAB
94, 0, 3
LCH
94, 3, 82
OKLCH
0.94, 0.01, 81
XYZ
80, 84, 88
LUV
94, 2, 4
HWB
38, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.