Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF0E2
RGB
239, 240, 226
HSL
64, 32%, 91%
HSB
64, 6%, 94%
CMYK
0, 0, 6, 6
LAB
94, -2, 7
LCH
94, 7, 108
OKLCH
0.95, 0.02, 110
XYZ
80, 86, 84
LUV
94, 0, 11
HWB
64, 89%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.