Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF0E7
RGB
239, 240, 231
HSL
67, 23%, 92%
HSB
67, 4%, 94%
CMYK
0, 0, 4, 6
LAB
95, -2, 4
LCH
95, 5, 110
OKLCH
0.95, 0.01, 112
XYZ
81, 86, 88
LUV
95, 0, 7
HWB
67, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.