Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF0EB
RGB
239, 240, 235
HSL
72, 14%, 93%
HSB
72, 2%, 94%
CMYK
0, 0, 2, 6
LAB
95, -1, 2
LCH
95, 3, 114
OKLCH
0.95, 0.01, 116
XYZ
82, 87, 91
LUV
95, 0, 4
HWB
72, 92%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.