Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF0F6
RGB
239, 240, 246
HSL
231, 28%, 95%
HSB
231, 3%, 96%
CMYK
3, 2, 0, 4
LAB
95, 0, -3
LCH
95, 3, 279
OKLCH
0.96, 0.01, 279
XYZ
83, 87, 100
LUV
95, -1, -5
HWB
231, 94%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.