Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF1DC
RGB
239, 241, 220
HSL
66, 43%, 90%
HSB
66, 9%, 95%
CMYK
1, 0, 9, 5
LAB
95, -3, 10
LCH
95, 10, 109
OKLCH
0.95, 0.03, 111
XYZ
80, 86, 80
LUV
95, 0, 16
HWB
66, 86%, 5%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.