Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF1DF
RGB
239, 241, 223
HSL
67, 39%, 91%
HSB
67, 7%, 95%
CMYK
1, 0, 7, 5
LAB
95, -3, 8
LCH
95, 9, 109
OKLCH
0.95, 0.02, 112
XYZ
80, 87, 82
LUV
95, 0, 13
HWB
67, 87%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.