Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF1E7
RGB
239, 241, 231
HSL
72, 26%, 93%
HSB
72, 4%, 95%
CMYK
1, 0, 4, 5
LAB
95, -2, 5
LCH
95, 5, 113
OKLCH
0.95, 0.01, 116
XYZ
81, 87, 88
LUV
95, -1, 7
HWB
72, 91%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.