Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF1E9
RGB
239, 241, 233
HSL
75, 22%, 93%
HSB
75, 3%, 95%
CMYK
1, 0, 3, 5
LAB
95, -2, 4
LCH
95, 4, 116
OKLCH
0.95, 0.01, 118
XYZ
82, 87, 90
LUV
95, -1, 6
HWB
75, 91%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.