Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF2E3
RGB
239, 242, 227
HSL
72, 37%, 92%
HSB
72, 6%, 95%
CMYK
1, 0, 6, 5
LAB
95, -3, 7
LCH
95, 8, 113
OKLCH
0.95, 0.02, 116
XYZ
81, 87, 85
LUV
95, -1, 11
HWB
72, 89%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.