Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3E2
RGB
239, 243, 226
HSL
74, 41%, 92%
HSB
74, 7%, 95%
CMYK
2, 0, 7, 5
LAB
95, -4, 8
LCH
95, 9, 115
OKLCH
0.96, 0.02, 118
XYZ
81, 88, 85
LUV
95, -1, 12
HWB
74, 89%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.