Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3E4
RGB
239, 243, 228
HSL
76, 38%, 92%
HSB
76, 6%, 95%
CMYK
2, 0, 6, 5
LAB
95, -3, 7
LCH
95, 8, 116
OKLCH
0.96, 0.02, 119
XYZ
82, 88, 86
LUV
95, -1, 11
HWB
76, 89%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.