Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3E6
RGB
239, 243, 230
HSL
78, 35%, 93%
HSB
78, 5%, 95%
CMYK
2, 0, 5, 5
LAB
95, -3, 6
LCH
95, 7, 118
OKLCH
0.96, 0.02, 121
XYZ
82, 88, 88
LUV
95, -2, 9
HWB
78, 90%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.