Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3EB
RGB
239, 243, 235
HSL
90, 25%, 94%
HSB
90, 3%, 95%
CMYK
2, 0, 3, 5
LAB
95, -2, 3
LCH
95, 4, 126
OKLCH
0.96, 0.01, 129
XYZ
83, 88, 91
LUV
95, -2, 6
HWB
90, 92%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.