Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3ED
RGB
239, 243, 237
HSL
100, 20%, 94%
HSB
100, 2%, 95%
CMYK
2, 0, 2, 5
LAB
95, -2, 2
LCH
95, 3, 132
OKLCH
0.96, 0.01, 135
XYZ
83, 89, 93
LUV
95, -2, 4
HWB
100, 93%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.