Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3EF
RGB
239, 243, 239
HSL
120, 14%, 95%
HSB
120, 2%, 95%
CMYK
2, 0, 2, 5
LAB
95, -2, 1
LCH
95, 2, 143
OKLCH
0.96, 0.01, 146
XYZ
83, 89, 94
LUV
95, -2, 3
HWB
120, 94%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.