Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3FB
RGB
239, 243, 251
HSL
220, 60%, 96%
HSB
220, 5%, 98%
CMYK
5, 3, 0, 2
LAB
96, 0, -4
LCH
96, 4, 266
OKLCH
0.96, 0.01, 265
XYZ
85, 89, 104
LUV
96, -3, -7
HWB
220, 94%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.