Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF4DA
RGB
239, 244, 218
HSL
72, 54%, 91%
HSB
72, 11%, 96%
CMYK
2, 0, 11, 4
LAB
95, -5, 12
LCH
95, 13, 113
OKLCH
0.96, 0.03, 116
XYZ
81, 88, 79
LUV
95, -1, 19
HWB
72, 85%, 4%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.