Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF4E3
RGB
239, 244, 227
HSL
78, 44%, 92%
HSB
78, 7%, 96%
CMYK
2, 0, 7, 4
LAB
95, -4, 8
LCH
95, 9, 117
OKLCH
0.96, 0.02, 120
XYZ
82, 89, 85
LUV
95, -2, 12
HWB
78, 89%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.