Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF5D8
RGB
239, 245, 216
HSL
72, 59%, 90%
HSB
72, 12%, 96%
CMYK
2, 0, 12, 4
LAB
96, -6, 13
LCH
96, 14, 113
OKLCH
0.96, 0.04, 117
XYZ
81, 89, 78
LUV
96, -2, 21
HWB
72, 85%, 4%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.