Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF5DC
RGB
239, 245, 220
HSL
74, 56%, 91%
HSB
74, 10%, 96%
CMYK
2, 0, 10, 4
LAB
96, -5, 11
LCH
96, 13, 115
OKLCH
0.96, 0.03, 118
XYZ
81, 89, 81
LUV
96, -2, 18
HWB
74, 86%, 4%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.