Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF6D9
RGB
239, 246, 217
HSL
74, 62%, 91%
HSB
74, 12%, 96%
CMYK
3, 0, 12, 4
LAB
96, -6, 13
LCH
96, 15, 115
OKLCH
0.96, 0.04, 118
XYZ
81, 89, 79
LUV
96, -2, 21
HWB
74, 85%, 4%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.