Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF6EC
RGB
239, 246, 236
HSL
102, 36%, 95%
HSB
102, 4%, 96%
CMYK
3, 0, 4, 4
LAB
96, -4, 4
LCH
96, 5, 133
OKLCH
0.97, 0.02, 136
XYZ
84, 90, 92
LUV
96, -3, 7
HWB
102, 93%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.