Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF6EF
RGB
239, 246, 239
HSL
120, 28%, 95%
HSB
120, 3%, 96%
CMYK
3, 0, 3, 4
LAB
96, -3, 3
LCH
96, 4, 143
OKLCH
0.97, 0.01, 145
XYZ
84, 90, 95
LUV
96, -4, 5
HWB
120, 94%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.