Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF7DC
RGB
239, 247, 220
HSL
78, 63%, 92%
HSB
78, 11%, 97%
CMYK
3, 0, 11, 3
LAB
96, -6, 12
LCH
96, 14, 117
OKLCH
0.96, 0.04, 121
XYZ
82, 90, 81
LUV
96, -3, 19
HWB
78, 86%, 3%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.